City's Snapple deal striking out with some Bronx athletic directors and coaches

Some Bronx athletic directors and coaches claim Snapple is shortchanging their programs.

Snapple's deal with the city makes the company's beverages the drink of choice in Bronx and city schools. As part of the deal, athletic programs are supposed to get a portion of the proceeds. But according to some athletic directors that's not happening.

Michael Turo, athletic director at Monroe High School, says in years past schools received money from companies that had vending machines in the schools. But he says since Snapple became the brand for the city, schools have not seen any money. He says the school's athletic program depends on the proceeds from the vendors.

But Mayor Bloomberg wants to reassure school officials that the checks are in the mail.

Until the money is received, Turo says students have had to come up with other ways to pay for equipment and uniforms. Turo also claims the Snapple vending machines are always empty.

A Snapple executive tells News 12 The Bronx the company is surprised to hear that vending machines are empty. He says the company will look into the claim. He also says that the schools are compensated based on sales, so in addition to that money the company is donating $3 million a year to the public school athletic league to make up for lost profits.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."