City's Snapple deal striking out with some Bronx athletic directors and coaches
Some Bronx athletic directors and coaches claim Snapple is shortchanging their programs.
Snapple's deal with the city makes the company's beverages the drink of choice in Bronx and city schools. As part of the deal, athletic programs are supposed to get a portion of the proceeds. But according to some athletic directors that's not happening.
Michael Turo, athletic director at Monroe High School, says in years past schools received money from companies that had vending machines in the schools. But he says since Snapple became the brand for the city, schools have not seen any money. He says the school's athletic program depends on the proceeds from the vendors.
But Mayor Bloomberg wants to reassure school officials that the checks are in the mail.
Until the money is received, Turo says students have had to come up with other ways to pay for equipment and uniforms. Turo also claims the Snapple vending machines are always empty.
A Snapple executive tells News 12 The Bronx the company is surprised to hear that vending machines are empty. He says the company will look into the claim. He also says that the schools are compensated based on sales, so in addition to that money the company is donating $3 million a year to the public school athletic league to make up for lost profits.