Bronx Automotive Group agrees to pay $100,000 settlement to city

The Bronx Automotive Group is a paying a hefty price for running deceptive advertisements. The owners have agreed to pay the city a $100,000 settlement.

Last year, the Bronx Automotive Group, which owns Toyota of the Bronx and Kia of the Bronx, was charged with publishing ads offering deals such as no interest financing and no application denied. They were accused of leaving out of the fine print that very few people qualified for those deals.

Nick Fengos, assistant general counsel for the Department of Consumer Affairs, says the advertisements didn't reflect the true price the customers would pay for the cars.

Bronx Hyundai and two Cox Nissan dealerships have also paid fines to the city in recent months. Department of Consumer Affairs investigators say the crackdown on dealerships is part of an ongoing effort to protect Bronx drivers.

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