City launches massive teacher recruitment ad campaign

The city is placing a call for New York's brightest. It is launching a massive teacher recruitment campaign through television, radio and newspaper advertisements.

According to city officials, approximately 10 percent of city teachers leave or retire every year. This means the city has to find approximately 8,000 new qualified teachers. Officials say the ads are aimed at young adults who might consider teaching in city schools as well as those considering a career switch. The city hopes the new ads will show that teachers are just as vital to New York as police and firefighters.

The Teachers Union is supporting this recruitment campaign, but union president Randi Weingarten says current unresolved contract talks will keep qualified applicants away. Officials say the starting salary for New York City teachers is $39,000. The union believes if teachers receive higher paid, then more people would be willing to sign up.

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