New Visions program in Melrose gives a big city school a small town feel

A new program at one Bronx school is testing out branding as a way to give kids a greater sense of identity and community.

The New Visions program, which is housed in the former South Bronx High School, is made up of three smaller schools. As part of the program, students in each school have their own colors. Each school also has its own area within the building and its own brand identity. The only things the schools share are the library, gymnasium and cafeteria.

If school officials decide that branding has been successful, many city schools may undergo the same transformation.

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