Bronx and city landmarks slash prices to attract tourists and even locals

Places such as the Bronx Zoo are slashing prices as part of an annual effort to draw tourists and even locals to area landmarks.

The effort is part of the city's Paint the Town Red Campaign, which has been going on for six years. Prices at Bronx and city theaters, museums, hotels and restaurants will be reduced. Last year, 40 million visitors came to the five boroughs and spent more than $15 billion. The mayor says more people are visiting because the city is cleaner and the crime rate is lower.

Some of the deals out there include $2 off at the Bronx Zoo and 2 for 1 admission at the Bronx Museum of Art. City officials say the increase in tourism shows the world has renewed its faith in the city following 9/11.

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