Lawsuit filed against cell phone companies to help protect Bronx and city consumers

Bronx residents may soon not have to worry about reading the fine print when it comes to subscribing to a cell phone service. That's because the NYC Department of Consumer Affairs has filed a lawsuit against major cell phone companies in an effort to stop deceptive advertising.

According to the consumer affairs department, some ads promise free roaming charges but in the fine print it states there is a fee. Other examples include ads that state customers can get a free phone if they activate a new line, yet in the fine print the customer would have to get two lines to get the deal.

Bronx residents say they are hopeful the lawsuit will put an end to deceptive advertising.

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