'Stop the sag' campaign aims to pull up pants
Six new billboards in Brooklyn are sending the same message, ?Raise your pants, raise your image.?
The billboards are a push to show sagging pants are part of a negative image. Sen. Eric Adams (D-Brooklyn) partnered with the non-profit group Fully Persuaded for Children and Families for the campaign.
Adams says minority communities have suffered negative stereotypes for too long. He?s also encouraging adults to set a good example for younger generations.
The group is also beginning a viral campaign to spread the message.