New billboard urges residents to pull up pants

A new billboard was unveiled today aimed at Bronx residents with saggy pants.

The billboard will travel the Bronx on a truck with the message - stop the sag - raise your pants, raise your image. The billboard was unveiled with a song that urges kids to pull up their pants, performed by youth choir Music with a Message.

The campaign also has a "stop the sag" website and plans to send the mobile billboard to all five boroughs in the weeks ahead.

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