New billboard urges residents to pull up pants
A new billboard was unveiled today aimed at Bronx residents with saggy pants.
The billboard will travel the Bronx on a truck with the message - stop the sag - raise your pants, raise your image. The billboard was unveiled with a song that urges kids to pull up their pants, performed by youth choir Music with a Message.
The campaign also has a "stop the sag" website and plans to send the mobile billboard to all five boroughs in the weeks ahead.