Salvation Army's kettle drive? There's an app for that
Salvation Army volunteers dressed in red ringing bells on street corners has long been a common sight around the holidays, but this year the aid organization is going high-tech for its kettle drive.
Besides making donations on the Salvation Army's website, the organization is allowing people to give money through its new app, called the Bellringer, for the iPhone, iPad and iTouch. Users can touch the bell image on the screen and send a donation in the amount of their choosing.
People can also donate to the Salvation Army by texting NYSA to 52000.
The Salvation Army also teamed up with the Jonas Brothers to create a YouTube video that emphasizes the importance of donating.
Seventy-five percent of donations made today will go toward the Salvation Army and 25 percent to the Food Bank of New York City.
Salvation Army Greater NY Division